In 2003 Farrells was commissioned to re-plan Newcastle University’s campus on the north side of the city, and integrate it with a cultural quarter anchored by the Great North Museum. Building on this strategy, the architect proposed another large-scale plan: a linear promenade route dubbed ‘the Geordie Ramblas’, linking this emerging cultural quarter to the Millennium Bridge, and following existing routes for two miles uphill to the museum site.