Farrell’s masterplan was based on the view that the site has the potential to provide a full range of uses and remain compatible with Greenwich planning policies. The plan envisaged a hierarchy of public space ascending from the local square, the central park, to the park corridor. Farrell's envisaged Greenwich as being a mixed use, densely populated and mixed use area, incorporating high-density housing with some working space, integrated transport and good local facilities.

Farrell's appears to have had ad-hoc involvement in the masterplanning phase, but a formal position as Greenwich masterplanner was not fully realised between 2000-2004. Material present in the archive indicates that planning permission was obtained in March 2004, but it is unclear how far the masterplan developed from this point.