In 2006, Farrells enagaged with Land Securities to create a masterplan of the East End of Oxford Street. This area was argued to be obstructive to the overall use capacity of West Oxford Street, disconnecting Fitzrovia and Bloomsbury from Soho and Covent Garden. East Oxford Street was perceived to have poor retail value, lacked high quality public space, suffered from pedestrian congestion, excessive noise and pollution. There was also uncertainty about future planning for the area. The masterplan initially wanted to extend the high street along sidestreets and use commercial anchors to cement the high street location, taking advantage of the natural infrastructure connections of the area.

Construction Partners:
Heritage Assessment: W H H Van Sickle
Client: Steer Davies Gleave