The Earls Court Masterplan, created approximately 2010, created four villages and a high street as the main place-making concept for the site. The four ‘villages’ were Earls Court, West Brompton, North End and West Kensington. In the masterplan Terry Farrell and Partners proposed a north-south orientation for the 21st century high street. This changed to an east-west orientation at a later masterplan concept stage, from North End Road to the east to Earls Court Station in the West. As part of this change Broadway was proposed as the main north-south route running through the site. For this reason, some of the design sketches are branded “BW” (not to be confused with Bluewater).

Construction Partners:
Architects: Birds Portchmouth Russum; Kohn Pedersen Fox Associates; Pilbrow and Partners; Patel Taylor
Engineers: Arup
Design and Planning: Cityscape Digital Ltd
Planning Consultancy: DP9