Material for this project is also known by the title ‘Bloomsbury Urban Realm Analysis’. The known project dates cover 2005-2006. In terms of chronology, it coincides with UCL’s development of the hospital site, but is a separate project. Farrells were employed to deliver a ‘strategic vision’ aimed to assist in identifying future masterplan proposals for the area, and provide a context for various initiatives pursued by interested parties.

The brief was to examine options for improvements to the urban realm in the area bounded by Euston Road, Tottenham Court Road, New Oxford Street / Bloomsbury Way and Southampton Row / Woburn Place. The scope of the brief also included the re-assessment of patterns of traffic, pedestrian and public transport movement. The resulting vision was required to take into account work already commissioned on traffic flows around the Euston underpass, specifically the re-introduction of two-way working along part of Tottenham Court Road and Gower Street, the introduction of a bus contra-flow along sections of Tottenham Court Road and the re-design of the main Euston Road junctions. The resulting scoping study produced the ‘Strategic Urban Realm Plan.’

Construction Partners:
Project Managers: M3 Consulting