In 2008-2009, Farrells developed a masterplan for Auckland, called the Great Northern Development, for AMP Developments. This included the redevelopment of Newmarket, a suburb to the south east of Auckland CBD. A main area within Newmarket was the recently sold Lion Nathan Brewey site off the Kyber Pass Road. The aim of this 5.2 hectare area was to provide a mixed use building with high quality residential units whilst retaining the retail and business reputation of the neightbourhood. The original proposals sought to reinforce the positive aspects of Newmarket's current form, whilst improving pedestrian permeability through the site along key axial lines. The plan also sought to connect Newmarket to other surrounding areas (Mount Eden and Hobson Bay) by visual sights lines and physical accessiblity. There was also an emphasis placed on developing 4 public squares.

It is unclear if this project was executed.