Identity area
Reference code
LD/3/8/2/9
Title
Evaluation Report on Media Coverage relating to Sir Liam's work as Chief Medical Officer for November 2007 to April 2008
Date(s)
- 20 Jun 2008 (Creation)
Level of description
Item
Extent and medium
1 item, paper.
Context area
Name of creator
Archival history
Immediate source of acquisition or transfer
Content and structure area
Scope and content
Consists of report analysing all media coverage given to specific health and health care topics and campaigns championed by Sir Liam as Chief Medical Officer from May to October 2009.
Includes a commentary by way of executive summary, tables and graphs on the overall and issue specific coverage, a break-down of media formats by coverage, potential demographics reached by social class, age and sex, and the positive and negative media interpretation given in the coverage.
Appraisal, destruction and scheduling
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Open.