Consists of copies of slides analysing all media coverage given to the announcement by Sir Liam of new cosmetic surgery regulations and a possible flu pandemic from January to March 2005.

Includes a commentary by way of executive summary, tables and graphs on the overall and issue specific coverage, a break-down of media formats by coverage, top sources, spokespeople and authors, potential demographics reached by social class, age and sex, and the positive and negative media interpretation given in the coverage.