Identity area
Reference code
LD/3/8/2/11
Title
Comparative Evaluation Report on Media Coverage of Sir Liam's Annual Reports from 2004 to 2008
Date(s)
- 11 May 2009 (Creation)
Level of description
Item
Extent and medium
1 item, paper.
Context area
Name of creator
Archival history
Immediate source of acquisition or transfer
Content and structure area
Scope and content
Consists of comparative analysis all media coverage given to Sir Liam's Annual Reports from 2004 to 2008 and the specific issues discussed in each.
Includes a commentary by way of executive summary, tables and graphs on the overall and issue specific coverage, the media formats they were covered by, top sources, spokespeople and authors, potential demographics reached by social class, age and sex, and the positive and negative media interpretation given in the coverage.
Appraisal, destruction and scheduling
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Open.