Evaluation Report on Media Coverage relating to the H1N1Swine FluPandemic from July to October 2009
- LD/3/8/3/12
- Item
- 21 Dec 2009
Part of Donaldson (Sir Liam) Archive
Consists of report analysing all media coverage given to the H1N1 'Swine Flu' pandemic from 16 July to 15 October 2009.
Includes a commentary by way of executive summary, tables and graphs on the overall and issue specific coverage, a break-down of media formats by coverage, top sources, spokespeople and authors, potential demographics reached by social class, age and sex, and the positive and negative media interpretation given in the coverage.