Consists of copies of slides analysing all media coverage given to avian and pandemic flu in general and Sir Liam's media briefings on these issues from September to December 2005. Includes a commentary by way of executive summary, tables and graphs on the overall and issue specific coverage, a break-down of media formats by coverage, top sources, spokespeople and authors, potential demographics reached by social class, age and sex, and the positive and negative media interpretation given in the coverage.

Consists of copies of slides analysing all media coverage given to the announcement by Sir Liam of new cosmetic surgery regulations and a possible flu pandemic from January to March 2005.

Includes a commentary by way of executive summary, tables and graphs on the overall and issue specific coverage, a break-down of media formats by coverage, top sources, spokespeople and authors, potential demographics reached by social class, age and sex, and the positive and negative media interpretation given in the coverage.

Consists of copies of slides analysing all media coverage given to Sir Liam's 2003 Annual Report during this period and the specific issues discussed in each chapter.

Consists of report analysing all media coverage given to Sir Liam's 2004 Annual Report during this period and the specific issues discussed in each chapter.

Consists of report analysing all media coverage given to Sir Liam's 2005 annual report during this period and the specific issues discussed in each chapter.

Consists of report analysing all media coverage given to Sir Liam's 2005 Annual Report during this period and the specific issues discussed in each chapter.

Consists of report analysing all media coverage given to Sir Liam's 2006 Annual Report during this period and the specific issues discussed in each chapter.

Consists of report analysing all media coverage given to Sir Liam's 2007 Annual Report during this period and the specific issues discussed in each chapter.

Consists of report analysing all media coverage given to Sir Liam's 2008 Annual Report during this period and the specific issues discussed in each chapter.

Consists of report analysing all media coverage given to Sir Liam's 2009 Annual Report during this period and the specific issues discussed in each chapter.