Comparative Evaluation Report on Media Coverage of Sir Liam's Annual Reports from 2004 to 2008
- LD/3/8/2/11
- Item
- 11 May 2009
Part of Donaldson (Sir Liam) Archive
Consists of comparative analysis all media coverage given to Sir Liam's Annual Reports from 2004 to 2008 and the specific issues discussed in each.
Includes a commentary by way of executive summary, tables and graphs on the overall and issue specific coverage, the media formats they were covered by, top sources, spokespeople and authors, potential demographics reached by social class, age and sex, and the positive and negative media interpretation given in the coverage.